I think Sera's slogan -- Roll-Away Wrinkles-- is so cute! They have five products that are cruelty and fragrance-free and can each be applied using a roll-on applicator made out of recycled (and recyclable) glass, which given that the Eye Wrinkle Serum I tried-out needed to be applied 3 times a day for 3 weeks was very useful (I totally would have never had the time/patience to apply this product otherwise..). When I first put on the serum it felt a bit like I was putting Purell on my face -- cool and sticky! While it stayed sticky, the gooey feeling goes away fairly quickly and the application area is smoother and more hydrated afterwards. Luckily, I don't have too many wrinkles around my eyes yet, so it's a bit hard to say for sure how well this product actually worked, but I do have sleep-deprived-related puffiness and lines that have gone down since I first started using the product which contains both cucumber and aloe. It's always hard to tell what that can be attributed to of course and I have been on prescription medication cream because of an allergic reaction I had to a yet-to-be-determined product (who knows when you use so many..errr!), so certainly some of the improvements can be related to that (also I've been using some Olay products which I will write about soon, so stay tuned!), but I do think Sera's line is worth trying.

Each product retails for $39.95 and it's so much easier than your typical anti-wrinkle cream to apply -- it literally takes 2 seconds and there's no mess. The products can also be applied over or under makeup which is always nice given that the product needs to be applied 2-3 times a day.

Sometimes I think that being a beauty junkie is a curse for someone who, like me, has very sensitive skin. Every few months the skin around my eyes freaks-out on me and I wake-up a puffy, red mess and I end-up having to go to my optometrist only for him to, once again, prescribe a cream, tell me not to wear any cosmetics for a week and then there's nothing to do but test-out product after product trying to find which one is the culprit -- even makeup that for years didn't cause problems, can suddenly irritate your skin, so the struggle for those of us who are constantly switching-up their routine is nothing if not a challenge! This of course leads me to Prescriptives and the timing couldn't be better, because their fall colors just came out and while the colors aren't my fav (can anything come close to Chanel!?), they're just what I need to make sure my face doesn't go crazy right now! The colors are a nice mix of soft neutrals and darks (Plum, Fig, Cobalt), and all are dermatologist and ophthalmologist tested.

Read more for the complete rundown of the new Prescriptives colors!

This July, Bobbi introduces her Mauve Collection- a must-have for those desiring definition and polish without looking overdone. Inspired by Ali McGraw’s vintage look in the classic film “Love Story,” the collection’s range of mauve shades will flatter every skintone. I have never liked the word "mauve" but it is such a flattering color on me (and most of my friends). A subtle brownish pink that adds just enough color without overwhelming, it's the shade of the moment and Bobbi's palette is just sublime. It was sitting on my table when I arrived home last night (what a great treat to come home to after 17 days of traveling!) and I used it this morning to liven up my jet lagged and hungover sallow complexion (I have never drank so much champagne and wine in my life!). Within a few strokes and I'm all rosy and glowing again. Don't you just love the magic of make up?

Bobbi's collection features the new, limited-edition Mauve Face Palette in addition to several new products for lips and eyes, including: Black Mauve Shimmer Ink Long-Wear Gel Eyeliner ($19)-- we are obsessed with Bobbi's gel liners and this color is really cool! Black Pearl and Iced Mauve Shimmer Lip Glosses ($19), Mauve Lip Gloss, and Heather Mauve and Pale Mauve Lip Colors ($22). You must try this out next month when it hits the Bobbi counters-- it's now one of my favorite palette combos! Mauve Palette above $55. At Bobbi Brown.com and stores worldwide.

I'm pretty gadget averse, so SpinLash is about as tech as I go (the two-part Revolving Mascara took me a good 5 minutes to figure-out...is it just me or were the instructions confusing?!) Anyway, the mechanism, once I figured it out, is super-easy -- just pop the SpinLash mascara onto the stick, hold-down a button, and the mascara brush will begin rotating slowly to apply mascara (black or brown), as it combs through your lashes. It took me a few times to figure out how to properly use it, because while it rotates slowly, it's very efficient -- it worked way faster than I thought so the first time I tried it I had tons of big clumps in my lashes! That said, it really only takes practice and after 2 or 3 times you get the hang of it, and I have to say that for $14.95, I found the quality of the brush to be above-average and the mascara was long-lasting. Besides leaving your lashes mostly clump-free, SpinLash's greatest asset is that it does a great job at separating and elongating...gotta love long, dark lashes!

However, a major drawback for me is that the SpinLash is both longer and wider than your average mascara, so there's no fitting it in a clutch when I go out. Also the packaging-- bronzed plastic -- is just crying for a makeover! Buy SpinLash here!

As our loyal readers know, we are HUGE fans of Isomers products!! (If you don’t have any yet, you are seriously missing out.) Their reformulated under eye serum is fabulous just like everything else they make ~swoon!~ …The thing that sets these products apart from everything else is their scientific approach to beauty, they see a problem and they find the solution! The problem they saw was stubborn under eye discoloration and inflammation, and the solution they found was phosphatidylcholine, an isolated soy protein. There is a lot of science involved, but basically their labs were the first to discover this particular soy protein and then utilize it to protect and rejuvenate your eyes. This product is the solution for anyone with dark circles, puffy and/or saggy under eye area. I tested this after waking up with some seriously swollen eyes (the result of a good PMS induced cry). I applied R Pur Eyes to what I thought would be a hopeless situation that only my largest sunglasses could fix, but to my grateful amazement, my puffy eyes looked totally normal in under 20 minutes!!! …Wowza! This is something every Beauty Snob should have stashed in her bag of tricks ;)

$69.98 Isomers R Pur for Eyes

Is the fear of messing up the false eyelash application keeping your from wearing them on a daily basis? Fret no more, if you love falsies you must have this handy tool in your back pocket for perfection every time. This tweezer-like applicator grips the lash in the perfectly curled position, ready for you to apply the adhesive and then allows super easy attachment to your pretty lids. It is such a cinch you will wonder how you ever went without it! A few helpful pointers, don't use too much glue and make sure you use a stick to evenly coat the lashes with the glue. You do not need to push them into the lids, just gently place the lashes where you want them and let the glue do the rest of the work. These of course only work for banded lashes, for the individuals, you will still need to use a regular tweezer and be ever so careful. I have a hard time with those because I can't get them to all line up properly. You're supposed to use tweezers to press them into a neat line when you're all done but that is actually quite impossible to do on yourself. I'm still mastering that technique. But for the banded lashes, I no longer need exacting technique cuz I got this secret weapon! At Shu Uemura online for $55.

I never gave the cosmetics line much thought when it first came out 2 years ago because frankly, I think people should just stick to their strengths and for Serge Lutens, it is of course fragrance. I was at Barneys with 2 of my girlfriends and we were heavily persuaded by the sale associate to try the "best mascara in the world". Come on, how many times have you heard that? I know my beauty stuff, I don't fall for claims by make up counter girls. Being the big skeptic, I passed and just wanted to get upstairs to shop for my dress that I need for the Sex and the City premier in NYC(which is tonight!), but my friends wanted to try the mascara so I had to hang around.

As soon as I saw them with this mascara on, I was like, "Where the heck did those lashes suddenly come from?". I really could not believe what I was seeing and of course had to try it myself. The applicator is one of those comb deals, which I normally do not like, but with this formula it works best. The mascara needs to be combed through your lashes and it binds to every part of the lash from the root up, the amazing thing is that it curls them instantly - you can see that happening as you are applying. It not just builds up and thickens, it articulates and defines, and of course lengthens like nothing you've ever used. I looked like I was wearing falsies because my lashes became so pronounced. It has won numerous awards as well as editor's choice in countless magazines so I guess I should have taken notice much sooner but like I said, I was like, what does a scent maker know about making my non-existent lashes luscious and thick? Apparently, a lot! Before you run out and get this, I have to give fair warning. You don't need to use a lot of this, I was instructed as such but did I listen? No, I went home and tried to glop it on and made a total mess. It goes a long way, dip it in only once for both eyes and slowly comb and brush with much diligence. $60 at Barneys New York and believe me, it is worth the extra few bucks.

Every year around this time, when I’m flooded with all the great Cruise and Resort collections, I feel like spicing-up my look with some color. At the same time, I’m not quite ready to go wild and completely turn away from nudes and darks, which is why Shiseido's ‘The Makeup Hydro-Powder’ eye-shadows are great as we start to transition our makeup to match our summer wardrobe!

My eyelashes are my favorite accessory. I do not feel confident if they are not properly dressed, and when they are I can conquer the world! But lately I have been wondering ‘Is mascara enough?’. That is when I found Artemis Woman’s Heated Eyelash Curler –swoon-! I stopped using eyelash curlers in high school, because I already have long eyelashes and I felt like those curlers didn’t really curl but just kinked my precious lashes. And don’t forget about accidentally bumping your arm and ripping a few out…ouch! This is different. For the first time in my life instead of a giant kink in the middle of my lashes, they now have a lovely cover girl looking curl! The secret is that it has TWO heated pads-- one for the middle and one for the ends of your lashes, so there are two curls pressed in instead of just one. Also worth noting: I have never had my mascara stay on so long EVER! Most of the time I need to touch up the afternoon flakes or smudges, but with the heat opening up the follicles of your eyelashes, the color can really grab on!


Double Curl Gentle Heat Lash Curler- $24.99 at Artemis Woman

***Note from the Snob: Wait until after your eyelashes are curled to apply your mascara! Otherwise you will ruin your tools AND need to reapply.***

Now that the warm weather is upon us, it’s time to put the cool, winter colors away and break out your warm, summery colors--beautiful bronzes, golds and corals. Just in time for summer, Dior is releasing its Goldrush collection. The collection features four new shades of Addict High Shine lipstick and 18-Karat versions of the 5-color eyeshadow palette and Dior Addict Ultra-Gloss in tan, shimmery gold and coral hues.

The collection also includes a limited-edition medallion that contains an all-over golden glow highlighter for the eyes, cheeks and lips. The compact is adorned with champagne crystals and a satin ribbon, what a fabulous little trinket to wear around the neck or tie on your bag! I love multi-purpose products like this. Beauty Snob tip- apply a dab of this on your bottom lip over your favorite lipstick or gloss. $55 at Dior counters nationwide, Christian Dior also at Sephora.com. (View the entire collection after the jump.)

Post by Beauty Snob Sharon:
With summer just around the corner, I am on the lookout for makeup to give my face that effortless sun-kissed glow, like I just got back from a relaxing week of sipping champagne on a yacht in St. Tropez (wouldn’t that be nice!). I am loving Chanel’s new summer colors. Chanel just got a new creative director for makeup, Peter Philips, and he is whipping up some wonderful bronzes, golds and shimmery tons all set to hit stores in July.

I have a feeling that Chanel’s $30 gold nail polish, a limited edition shade called Gold Fiction, will be this summer’s equivalent to Vamp and Black Satin. It comes in an opaque gold case and Christine Dagousset, who is the executive vice president of Fragrance and Beauté for Chanel, said that high-end pigments were used to get the color and finish just right, hence the shade retailing for $10 over the regular $20 price tag. Not that the price tag will stop Chanel devotees from buying the new shade, but for $20 I thought I was already getting high-end pigments!?
In any case, there are plenty of other stand-outs in this new collection including Facettes D’Or, a finely milled gold loose powder that is said to read as a subtle glow on the skin ($56), Gold Light Glossimer lip gloss ($26), Rouge Hydrabase lipstick shades in copper, plum and coral (each $27), and a quad eye shadow palette with gold, coffee, ivory and dark green eye colors ($56).

I have always had a weakness for Chanel. Everything from their soft brushes to their sleek, black packaging brings a smile to my face so, I can’t wait to hit the beach (Chanel sunglasses in tow!), decked out in these fabulous new shades.

Get Chanel at Saks Fifth Avenue!

I went to Saks this weekend to use my Friends and Family discount (15% off cosmetics- make up never goes on sale so you can only imagine how excited I was!) and stocked up on the newest Bobbi invention (the woman is brilliant!), custom palettes for mixing and matching my favorite shades! I like the convenience of eyeshadow quads but I usually only use one or two colors which means the other shades are a total waste! With this custom compact, I was able to choose three fab shadows that I love and will use often (the shimmers: Beige, Ash and Snow) and a blush (Pale pink)-- all in one easy to use compact! You can switch out the colors depending on the season or your whim, the pieces literally pop out like a lego. I am totally obsessed, this will make traveling with make up SO easy! But the real reason I love it is because it is just so incredibly fun. The mirror on the compact is also nice and big, again, am mad for the custom palettes! I am going back tomorrow to get a few matte shadows to balance the shimmer washes, this is completely addicting! At Bobbi Brown counters worldwide. Shadows: $20 Compact: $10

The first time I learned about the magic of false eyelashes, I was 15. I took ballet for several years at a studio in Pasadena, Calif., and had a successful audition for a production of the "Nutcracker." This was the first time I was in such a large performance, and in the dressing room of the theater, I carefully watched the older girls to see how they applied their glamorous stage makeup. One of the girls saw me watching her as she stuck on some impressive fake eyelashes--I must have been staring with my mouth open because she came over and gave me an old pair and a brief lesson in application. Ever since then, I have loved to add some extra oomph whenever the occasion calls for it. When my friends and I go out on a Friday night, you better believe I have sky-high lashes to match my 5-inch stilettos! (Only young once, right?)

My personal favorite lash brand is Sugar Cosmetics Flirt False Lashes Criss Cross, only $9 at Sephora! The best thing about these lashes is that no matter what shape your eye is or what event you’re going to, you can manipulate them to flatter you. Flirt comes with 4 half lashes, which are designed to draw attention to the outside of your eye, or, for rounder eyes, apply two facing inward, like you see in the package--you can get amazingly full lashes. Since they are so sturdy, you can reuse them for much longer than anything you would buy at the drugstore. To store them, make sure you take them off and reshape them to the container before you hit the pillow!

Application Trick: Let the glue sit on the eyelash for about 15 seconds to let it become tacky before you apply it to your eye. This way, you will have to wait less time for the glue to dry, and you minimize sliding. Also, for more precision, adjust with your tweezers!

If you want to have fun with your eyeshadow, you need to start with a base coat. You don't want your skin tone to get in the way of the shadow color; with a base you get the true color of what you're using. It also reduces the amount of color you need to use. I love this Cream Shadow Stick from Bobbi Brown. I was using the Paula Dorf base for a while, and it works well, but it was a bit too cakey and thick. I found that the Paula Dorf base was too much for my shrinking violet days and too heavy when I already have a ton of makeup on. This one from Bobbi Brown is not necessarily meant as a base; it is a cream matte shadow, but in vanilla, and it makes for the perfect base coat. It comes in a stick form, so it makes applying it a lot easier, but it is also better for adjusting the amount you use. It is lightweight, so it's great for those days you're not feeling overly dramatic, but just need a little cover to get the shadow on properly--it smears very well, so you can get a very thin layer on. But if you want that night club look (or are taking photos) and want to pile on the war paint, this is a total must. $20 at Bobbi Brown.

Even though I’m fair with blonde hair, I want super-thick, super-black eyelashes. No wallflower browns for me! Being a mascara junkie, I’m always on the hunt for the perfect formula. I don’t care where it comes from or if it’s a premium brand—it just has to do the job! I’d also prefer that I not have to use several different kinds to achieve the look I want. I started wearing Dior Diorshow Mascara Black 090 almost a year ago, and loved the volume it gave my lashes. But then I tried CoverGirl LashBlast Mascara, Very Black 800, and I really like it as much as the Diorshow, if not better! The CoverGirl is even more black, in my opinion, and does provide thick, luscious lashes with only two coats. The only problem I have with it, is that it tends to clump a little more than the DiorShow, but this is easily fixed with a metal lash comb. And the price difference is significant! DiorShow costs $24 at Sephora, while Lash Blast is only $7.95 at Drugstore.com, and I’ve seen it even cheaper at drugstores and Target. And while, I don’t mind spending more for a great mascara, I’d just as soon spend the extra money on something else!

I love adding glitter to my evening eye looks. You may be thinking that it’s not possible to wear glitter after the age of 15, but I beg to differ! If you add a small amount of glitter, and keep the rest of your face neutral, it doesn’t look tacky! I promise! I find loose glitter to be a huge mess, and it always ends up everywhere—all over my clothes and under my contacts! But when I found Urban Decay Heavy Metal Glitter Eye Gel, I was immediately addicted! They come in squeezable tubes, and are very easy to use. You can apply the gel to directly to your lid with your finger, but I’ve had better results using brushes. I use a small taklon concealer brush to pat the gel on my lid and an angled liner brush to line. Urban Decay also makes Urban Decay Heavy Metal Glitter Liner, which is also easy to use. Both come in an array of gorgeous colors! I have gels in Rockstar (purple/silver), Bootleg (blue/silver), and Backstage (gunmetal/gold). See detailed instructions and pictures after the jump! Sephora $18

I remember when Bobbi Brown first published her book, "Bobbi Brown Beauty." It was the '90s, and I was obsessed with the "No make up" look, also known as, Nudes. I studied her book from front to back and learned all the tips and tricks to a flawlessly sheer face. It's a look I've embraced for a very long time and don't plan to change, ever, because naturally pretty never goes out of style! Sure, I experiment with blue eye shadows and brightly colored blushes on occasion, but the look I love best is, Nude! I got this palette last week (for myself and my friend Melinda, who is also a nudes freak), and I am completely obsessed. It has all the shadows you need to look natural and youthful (key word), plus an array of pretty lip glosses. The palette is perfect for traveling because it's a single, easy-to-use compact with a mirror (the shadows slide out from the bottom)! I also got the gorgeous shimmering lip gloss to finish off the look (photos after the jump!). And yes, in the shade "Nude", $19.

The Nudes palette is $60. At Neiman Marcus. It's sold out on the Bobbi Brown website, so you better get yours today!

1. Prep and protect your skin
Even if you’re in a hurry, it’s still important to apply a facial cream with SPF and an undereye cream. This will help to protect your skin as well as providing a great base for makeup. Daily Moisturizer with SPF from the L’Oreal Skin Genesis line is a good lotion with SPF and anti-aging properties.
Oil of Olay Definity Eye Illuminator is an amazing undereye cream that helps to diminish dark circles and illuminate the eye area.

Another great time-saver is tinted moisturizers. Stila Illuminating Tinted Moisturizer with SPF 15 , will give you a beautiful, luminous finish.

Now that you have seen the new MAC Fafi line, you may be interested in a little background information on the Artist who created the cute cartoons. "Fafi" was born and raised in Toulouse, France. She has a strong street/graffiti style that is unique for its cute and feminine characters. If you are a New York native you may have even seen a design or two around town, you may also have seen her work on LeSportSac bags and Adidas shoes. When she teamed up with MAC for the new line she created three new "Fafinettes" Eriko, Monoka and Ermine who will be gracing the containers of everyones favorite makeup brand =)

For more information about the Artist, check out her web site at Fafi.net!

At first glance I was completely frightened by MAC's Fafi collection (from the photos of the models with brightly painted faces). I was just discussing my junior high school horror stories in the 80's with you guys and then this showed up at my door. Visions of my Souxie and the Banshees eyeliner with blue eyeshadow and sometimes red lipstick flashed before my eyes as I flipped through the look book. As I inspected the eyeshadow quad, lip glosses, blush and lipsticks I received I realized this was not my 80's rainbow bright make up. The colors are actually very sheer and used with a gentle hand, you can create a lot of fun looks for a night on the town! Okay, so the model in the ad campaign resembles Bozo but click to the jump page and you'll see different ways of putting together dramatic looks without scaring anyone. Eyeshadow Quad above is $36, when blended well, the colors will brighten and lighten your eyes.

UPDATE: Congrats to Kim- our chicken cutlet wearing Beauty Snob! We discussed amongst ourselves for days and none of our beauty editors can imagine dropping a silicone filled chicken cutlet on the dance floor. YIKES!